Privacy Policy (for
the users in SEA)
Effective date: 01 April 2019
In this Privacy Policy, "DeNA", "we", "us",
or "our" means DeNA Hong Kong Limited.
Your privacy is important to DeNA. We designed our Privacy Policy to cover
how we collect, use and share your information in connection with use of our
multi-region entertainment software, and media dedicated to that software
("Services"). By using our Services, you agree to our collection and
use of your information, including your personal information, as described in
this Privacy Policy.
So please take a moment to learn the What and the Why, the When, the How, and other important
matters about the information we collect and how we use and share it. If you
have any questions, please contact us.
The What
and the Why
In the course of using our Services, you may provide us, directly and
indirectly, with both personal and non-personal information. Personal
information is information that can be used to identify you as an individual.
Non-personal information is information that does not permit direct association
with you. Both personal information and non-personal information may be used
alone or in the aggregate with information collected from other users. Certain
non-personal information would be considered a part of your personal
information if it were combined with other identifiers (e.g., combining your
zip or postal code with your street address) in a way that enables you to be identified.
But the same pieces of information are considered non-personal information if
they are taken alone or combined only with other non-personal information
(e.g., your viewing preferences).
Some data is necessary for enabling us to provide the registration to and
usage of our Services. This includes the data below.
Item |
Types of Data |
Purpose of use |
Basic information |
E-mail address Language Nationality |
To help us develop, deliver, and improve our Services,
including the following aspects of our Services : *messaging and other communication to and with users *the creation, updating, accessing, and maintaining of
lists of friends or contacts *transactions for and use of virtual currency and
virtual items *social communication and user-interactive features *Providing end-user support To prevent and take measures against fraud, illegal
activities, infringement of our rights or interests, or breaches of any related law,
regulations, and
this Privacy Policy. To audit and analyze data for technical administration,
to improve our Services, and for end-user communications. |
IP address |
IP address |
|
Cookies |
Cookies Session ID Browser ID |
|
Data about your account and use of Services |
Services user ID Services username (nickname) Password Services data Services use related activities information Services crash log data Posting on the chats, wall and other forums Your message to the Services Application version User agent |
|
Information from Third Parties |
Facebook user ID Facebook username Google ID |
|
Information we collect from your device |
OS (version) Model of device |
In addition to the above data, we would also like to use the below data
for general advertisement purposes and to inform you of our future offers and
similar products.
Item |
Types of Data |
Purpose of use |
Basic information |
Profession/Education background City E-mail address Address of residence |
*The delivery and targeting of advertising in the
Services *Tracking of advertisement fulfillment metrics in the
Services *Recommending Services-related products or services of
interest directly to you For market research purposes that support our efforts
to deliver a more valuable service to our community of users, including using
your information to contact you with announcements, newsletters, and
promotional materials related to our Services or to offer you opportunities
to participate in surveys, contests, or sweepstakes via our Services. |
IP address |
IP address |
|
Cookies |
Cookies |
|
Data about your account and use of Services |
Services data Services use related activities information (including
payment amount) |
|
Information from Third Parties |
Facebook user ID Facebook username Google ID |
|
Information we collect from your device |
IDFV/Android ID IDFA/AAID MAC address OS (version) Model of device Country and region |
We will try to process your personal information into non-personal
information with technical methods. Such de-identification will protect you not
to be identified as an individual.
The When
Direct
interaction and use of our Services
Your information is collected by us when you directly interact with our
Services and otherwise through use of our Services via your Device (as
described in the “How” section below).
Social
Plug-ins
・Facebook
- Website: https://www.facebook.com/
- Privacy Policy: https://www.facebook.com/about/privacy/update
・Google+
- Website: https://plus.google.com/about
- Privacy Policy: https://policies.google.com/privacy
Your information may also be made available to us when you register with
any SNS for use of our Services and/or permit any SNS to share any of your
information with us in connection with your use of our Services. By accepting
an SNS's applicable terms, you agree and consent to the SNS making such
information available to us on those terms.
Promotion services
If you actively choose to participate in a Promotion, we may request that
you provide us with personal information such as your email address or postal
address in order to administer your participation in the Promotion.
Duration
of Storage
We will not keep your personal information any longer than needed for the
purpose it was collected or than is necessary for legal or legitimate business
purposes.
The How
As already mentioned, we may collect information from you when you
directly interact with our Services and otherwise indirectly through your
access to or use of our Services.
Direct
interaction
Direct interaction includes such actions as creating a username, providing
an email address, creating a friends' list, chatting with other users, or
posting to walls and other forums through our Services. It also includes the
sending of pre-formatted messages for various purposes such as to challenge
friends to beat a high score. We may store the email address of the friend that
you choose to email via our Services, but would only do so for social purposes
such as generating friend recommendations. You specifically agree that we shall
have the right, but not the obligation, to collect and store the information
referred to in this paragraph.
Information
from Third Parties
We may also collect your information from third parties who provide it to
us, including other users of our Services.
Cookies
A cookie is a small string of text placed on your Device. In addition to
strictly necessary cookies that enable us to provide our Services (such those
that provide your SNS log-in status when that account ID is linked to
functionality on the Services), we may use both performance-gauging and functionality-gauging
cookies. Performance-gauging cookies reveal how you use the Services, for
instance, which content is the most popular, how much time users are spending
there, and what advertising is relevant to you, which helps us provide an
optimized experience (we may engage third parties to carry out this analysis,
and they may set their own "third party" cookies-see "The
Who" for more). Functionality-gauging cookies enables us to remember
certain choices you make in interacting with the Services, for instance, any
geographic location, language, or fonts you choose, which helps us tailor the
Services to your preferences. Neither performance-gauging cookies nor
functionality-gauging cookies collect information in any way that personally
identifies you.
Except for cookies strictly necessary for enabling us to provide our
Services, you have the option to disable cookies stored on your browser by
changing the options in your browser to stop accepting cookies, or to prompt
you before accepting a cookie from the content you visit, or by installing
opt-out cookies offered by third parties. Note that "flash cookies",
which are different from HTTP cookies, may require different treatment for
removal of disablement depending on the version of the browser used. If you do
not accept cookies, you may not be able to view or use parts of our Services
due to limited functionality. Some cookies we use may be stored using a web-browsing
component other than a browser application--these cannot be disabled on your
Device, but the information collected does not personally identify you, and
does not permit tracking between Services. We may generate and collect Session
ID and Browser ID by cookies for the user identification.
Recording
information from your Device
In using our Services, our servers record information sent from your
Device, which may include information such as device type, mobile carrier,
unique device identifier ("Device Number"), Internet Protocol ("IP") address,
email address, browser type, language, Internet service provider, network
status, time zone, geo location, referring and exit pages, time spent,
information searched for, time and date stamp, clickstream data, and other
statistics on your use of our Services; for some games or other software no
Device Number is recorded but in those and other cases we may have access to a
generated and non-permanent unique identification number functionally matched
with your Device ("Matching Number").
The Who
Our
Responsibility for Our Collections
While we will collect and use your information as explained in this
Privacy Policy, as a user of our Services you may be permitted to use and
create your own profile, connect with other users of our Services, and send
messages and transmit information through various channels. Please remember
that any communications you have via our Services, depending on, for example,
the functionality of the Services used, may reveal information such as any SNS
and/or Services profile(s) you create (including your username(s), profile
image(s), and profile status/comments, "Profile") and the content of
your communications, making this information publicly available to other users.
We are not responsible for the activities of other users or other third parties
with whom you choose to provide your information or otherwise interact.
Persons
and Entities with Whom We May Share Your Information
To the extent you have agreed in the consent form in section “The What”
above, we may share your information as follows:
-With Third Parties for Industry Analysis and Advertising
You agree that we may share technical information related to your Device
(such as IP address, Matching Number, or Device ID), aggregated non-personal
information, and anonymous information with advertisers, ad networks, and
analytics analysis entities ("Ad Entities") with whom we have
strategic relationships, and Ad Entities may also be permitted to collect such
information via cookies and other tracking technologies. This information may
be used to undertake user trend analyses, demographic profiling, and analytics,
and to provide to you tailored and personalized ads and advertising (behavioral
advertising). Please note, though, that some Ad Entities also act as Service
Providers (defined below) for us, and in those cases, we may share your
information as explained below.
-With our Service Providers
Sharing of your information may also occur where we engage or employ
service providers, vendors, or other third parties to help us provide our
Services (each a "Service Provider") (e.g., improvement of our
Services' features, promotion and marketing, administration, analytics,
customer service, cloud storage, hosting, and other related services), to
provide the Services on our behalf, or to assist us in analyzing how our
Services are being used. Our Service Providers may have access to your personal
information only to perform these tasks on our behalf, and they are obligated
not to disclose or use your personal information for any other purpose.
-With Certain Third Parties in Special Circumstances
At times, we may disclose information about you to law enforcement
officials or private parties as we believe necessary or appropriate to respond
to claims and legal process (including subpoenas), to protect the property and
rights of DeNA or a third party, to protect the safety of the public or any
person, or to prevent or stop activity we may consider to be, or to pose a risk
of being, illegal, unethical, or legally actionable activity.
The Where
You understand and agree that we may transfer your information to and
process it outside your country of residence. Your consent to this Privacy
Policy by accessing or using our Services represents your consent to such
transfer and processing.
The transfer of personal data to recipients outside your country of residences
is generally prohibited unless:
―the jurisdiction in which the recipient is located is deemed to provide
an adequate level of data protection;
―the data exporter puts in place appropriate safeguards (e.g. binding
corporate rules; contractual arrangements with the recipient of the personal
data, using, for example, the standard contractual clauses approved by related
laws and regulations, adherence to a code of conduct or certification mechanism
together with obtaining binding and enforceable commitments from the recipient)
or
―a derogation or exemption applies (e.g. where an individual has
explicitly consented to the proposed transfer after having been provided with
all necessary information about the risks associated with the transfer);
―a de-identification of personal information is conducted before the
transfer.
Changes to
Privacy Policy
We reserve the right to change this Privacy Policy at any time. If we
change this Privacy Policy in a material way, we will give notice of that in
the Services, and/or by email to any email address we may have for you at that
time. Your use of our Services after we have changed the Privacy Policy will
indicate your consent to the updated Privacy Policy.
Other
Important Matters
Your
Rights
For the exercise of any of your rights mentioned below, please contact us.
Personal
Information from Children
If you are under the age of 18 or the age of legal majority where
you access our Services, you represent that your legal guardian has read,
understood, and agreed to this Privacy Policy.
None of our Services is intended for children and we only knowingly collect
personal information from, or store personal information of, children under
your guardian’s approval.
We will take all reasonable efforts upon notice or discovery to erase or
destroy any such personal information that may have been collected or stored by
us without your guardian’s approval.
Withdrawal
of Consent
You can withdraw your consent for the collection, usage and storage of
your information and data free of charge and at any time by giving us
reasonable notice.
Upon receiving your request, we will inform you of the likely consequences
of the withdrawal of your consent, and will cease to process your information
therefrom, unless otherwise permitted or required by applicable laws and
regulations. Please note that if you withdraw your consent to any or all usage
of your data, depending on the nature of your request, we may not be able to
provide to you our Services anymore.
Right of
Information, Correction
You have the right to request anytime information about the data stored by
us concerning you, their source and their recipients as well as the purpose of
the data processing. You further have the right of correction, and the right of
deletion of the data stored with us anytime.
Right to
Restriction of Processing
You have the right to obtain restriction of procession when:
(a) the accuracy of the personal data is contested by you, for a period
enabling us to verify the accuracy of the personal data;
(b) the processing is unlawful and you oppose the erasure of the personal
data and request the restriction of their use instead;
(c) we no longer need the personal data for the purposes of the
processing, but they are required by you for the establishment, exercise or
defense of legal claims;
(d) you have objected to processing your data pending the verification
whether the legitimate grounds of us override those of yours.
Opting-out
from Promotion
For a Promotion, you have the option to opt out at any time from participation
in such Promotion and the receipt of any related communications by following
unsubscribe instructions provided in the relevant communications, or by
selecting not to receive communications from us where the relevant media
service offers that option.
Deleting a Matching Number
You may have the option of deleting a Matching Number by performing a
dedicated reset or a Device factory reset from the settings of your Device. You
understand that by deleting a Matching Number any and all data you had prior to
the reset may be lost and irretrievable, and that you may not be able to view
or use portions of our Services due to limited functionality.
Push and
Local Notifications
Unless you indicated otherwise at installation or chose not to receive
push and local notifications where the option is made available to you, you
agree that we may send push and local notifications to your Device concerning
updates, events, and special offers for our mobile games and other mobile
applications of the Services installed on your Device. Please note that where
available you may have the option of deactivating push or local notifications
by changing the settings of the game/application or of your Device.
Protecting
Your Information
We take your privacy very seriously and employ reasonable administrative,
physical, and electronic measures to safeguard information received from you
and held by us against identity theft and unauthorized access or alteration. In
addition, we will take reasonable steps to assure that third parties to whom we
transfer any data will provide sufficient protection of your personal
information. We do not and will not, at any time, request your credit card
information, your username, login password, or any national identification
numbers in a nonsecure or unsolicited communication (e.g., via e-mail, mobile
device).
We will make any legally required disclosures of any breach of the
security, confidentiality, or integrity of your unencrypted electronically stored
"personal data" or "personal information" (as defined in applicable statutes on security breach
notification) to you via email or conspicuous posting on our website in the
most expedient time possible and without unreasonable delay, consistent with
(i) the legitimate needs of law enforcement; or (ii) any measures necessary to
determine the scope of the breach and restore the reasonable integrity of the
data system.
If you have any concerns with the way we collect and handle your personal
information, or would like to correct or request that we delete such personal
information held by us, please contact us. We will use commercially
reasonable efforts to honor your request; please note, though, that at a
minimum we may retain an archived copy of your records as required by law or to
send necessary communications to you under this Privacy Policy. You understand
that deletion of your personal information may result in you not being able to
view or use portions of our Services which depend on such information.
Other
Websites and Services
Our Services may contain links to other websites and online services or
offers from third parties. For example, our Services may include offers from
third party advertisers or the ability to engage in transactions with such
entities. If you choose to participate in offer-linked information requests or
"click on" an advertisement or another third party link, you may be
directed to that third party's website or service and/or be prompted to provide
personal information in connection with such activity.
The fact that we link to a third party website or service is not an
endorsement or representation of our affiliation with that third party, nor is
it an endorsement of such third party's privacy or information security
policies or practices or their compliance with any laws. We do not exercise
control over third party websites or services, and this Privacy Policy does not
apply to information collected by them, including Ad Entities. These other
websites or services may place their own cookies or other tracking devices on
your computer or mobile device, or collect data or solicit personal information
from you. Other websites and services follow different rules regarding the use
or disclosure of the personal information you submit to them. We encourage you
to read the privacy policies or statements of the other websites and services
you use and the terms of the offers in which you participate. You agree that we
are not responsible for, nor will we be liable to you or any third party for,
your interaction with such third parties or the information requests initiated
by such third parties or the subsequent use, treatment, or dissemination of the
information you provide to them.
If you have any questions, inquires, requests, or complaints concerning
this Privacy Policy or our information collection practices, or wish to
exercise any of your legal rights, please contact us at kf@mobage.tw or call us as +886-2-27826996 from
9:30 to 18:30 on working days.